Brand equity for Sandro Speech or Presentation Example | Topics and Well Written Essays - 500 words

Brand equity for Sandro - Speech or Presentation Example In which case, the brand should make use of effortless style with both ranges of men and women across all the ages (Burger, 2012, 35). For brand meaning, it is wholly inspired by French design and usually sought by women in their 30’s. In order to maintain and improve its customer base, the brand has ensured strong customer relationships through conducting client data collection about how their response to the product. Through the help of brand equity, the company compliments its brand’s imagery by improving its commitment to social causes such as introducingâ€Å"reduce, reuse, recycle†. This triggers customers to feel good while purchasing the product. Further, brand performance demonstrates its reliability and durability; people know that their products are well designed and stylish, and that they wont let them down. In terms of brand response, Sandro makes use of high quality materials, to satisfy their clients, obtained from France thereby reflecting modern fashion (Kapferer, 2012, 5). This has helped in evoking feelings directly in the customers because of the expertise associated with the contemporary fashion. According to the nature of the brand, trendy people known to be fast fashion follower are strongly attracted to the fashion created by the brand. Consequently, this has evoked loyalty given that the customers can identify the brand according to their unique needs. Apart from the trendy people, fun loving people who have a sense of achievement and self-respect visualize credibility and superiority of the brand (Kapferer, 2000, 45). This is because, the modernity evident in the brand allows the customers to express themselves in a fashionable way. The superiority arises given that the competitors have not been able to evoke the same feeling on the customers. One of Sandro assets, towards ensuring brand resonance, is strong online presence that ensures that there is 24-hour connection with the clients. This has helped the brand in

Government Contracting Coursework Example | Topics and Well Written Essays - 250 words

Government Contracting - Coursework Example It is preferred to use a firm fixed type contract because its application is realistic. Parties get the opportunity to negotiate a firm target cost and profit that will ensure that the contractor obtains a reasonable share of the potential risk. In addition, the contractor will be liable for the undertakings of the contract considering that he or she assumes a reasonable share of the cost responsibility. In the cost-reimbursement contract, the government retains the greatest risk for the contract. In addition, the government reimburses the contractor a reasonable amount of expenses plus the profit. On the other hand, the contractor accepts the greatest risk in the firm fixed type contract since a target cost and profit is set at the onset of the contract. The main reason competition is preferred to sole-source contracts is the diversification of sources. In the sole-source contracts, there are limited number of sources; hence, minimal diversification. Such contracts are responsible for the inefficient allocation of resources or poorly designed contracts. On the other hand, open and competitive contracts are favored due to the diversity of sources that enhances resource allocation and well-established contracts that meet the interests of both the Federal Government and the American